Bachelor of Business Administration (Services-Sales Management -Wil)

Training and up-skilling work force for industrial requirement.
Teach students basic and essential marketing skills to promote a product, company, and/or service.
Teach business management skills and prepare students in all relevant areas of sales management
Impart an understanding of the marketing concepts and learn to apply them real work life.
The programme is designed to provide flexibility of study and modular curriculum, with multiple entry-exit options.
The Programme comprises 6 certificate courses. Successful completion of all 6 certificates will lead to award of a degree.

S#	COURSE	CREDITS
1	Principles of Management	5
2	Marketing Management	6
3	English & Communication Skills-I	5
4	OJT – I	9
Total Credits		25

S#	COURSE	CREDITS
1	Services Marketing	6
2	Strategic Management	5
3	Personality Development & Job Skills-I	6
4	OJT – II	9
Total Credits		25

S#	COURSE	CREDITS
1	Retail Management	6
2	Consumer Behaviour	5
3	Advertisement & Sales Promotion	3
4	Computer Skills & Office Administration-I	5
5	OJT – III	10
Total Credits		30

S#	COURSE	CREDITS
1	Introduction to CRM	6
2	Production and Operation Management	5
3	Sales & Distribution Management	3
4	English & Communication Skills-II	5
5	OJT – IV	10
Total Credits		30

S#	COURSE	CREDITS
1	CRM - Techniques and Metrics	6
2	Supply Chain Management	6
3	Personality Development & Job Skills-II	5
4	Entrepreneurship Skills & Applications	3
5	Product and Brand Management	5
6	OJT –V	10
Total Credits		35

S#	COURSE	CREDITS
1	Management of Financial Services	6
2	Rural Marketing	6
3	Digital Marketing	3
4	Computer Skills & Office Administration-II	5
5	English & Communication Skills-III	5
6	OJT –VI	10
Total Credits		35