BACHELOR OF BUSINESS ADMINISTRATION (MARKETING)

PROGRAMME OBJECTIVES:

  • To consider careers options in marketing, advertising, branding, sales and general management field.
  • To encompasses traditional as well as modern approaches towards marketing and enables the students to deal with real life problems in the industry.
  • To develop deep aspects of product marketing, advanced social media marketing, search engine marketing, business marketing operations, integrated online strategies and entrepreneurship and small business development to name a few.
  • To have wholesome growth and development of the student as he/ she are taught on critical thinking, in different subjects of Marketing Management, Selling Techniques, Advertising & Sales Promotion, Personality Development, Computer Skills and English & Communications skills and different aspects of Marketing Skills
  • To become professionals in the industry by teaching the students how to help in promoting businesses successfully and expertise in selling techniques and marketing strategies to sell company products.
  • On Job Training for a full semester in the industry.
B.COM (FINANCE AND BUSINESS OPERATIONS)

PROGRAMME STRUCTURE:

S# COURSE CREDITS
1 PRINCIPLES OF MANAGEMENT 4
2 FINANCIAL ACCOUNTING 4
3 BUSINESS ECONOMICS 4
4 BUSINESS MATHEMATICS 6
5 ACCOUNTING SKILLS 3
6 ENGLISH & COMMUNICATION SKILLS-I TH 2
7 ENGLISH & COMMUNICATION SKILLS-I PR 2
8 COMPUTER SKILLS & OFFICE ADMINISTRATION-I 2
S# COURSE CREDITS
1 Organizational Behaviour 4
2 Marketing Management 4
3 Business Statistics 6
4 Legal Aspects of Business 5
5 Financial Management 5
6 Business Skills 3
7 Computer Skills & Office Administration-II 3
8 Personality Development & Job Skills-I Th 2
9 Personality Development and Job Skills-I Pr 2
S# COURSE CREDITS
1 Human Resource Management 3
2 Supply Chain Management 5
3 Production and Operation Management 5
4 Strategic Management 3
5 Management of Financial Services 4
6 Operational Skills 4
7 Spiritual Management 4
8 English and Communication Skills-II Th 2
9 English and Communication Skills-II Pr 2
S# COURSE CREDITS
1 Consumer Behaviour 5
2 Retail Management 6
3 Services Marketing 6
4 Rural Marketing 5
5 Entrepreneurship Skills & Applications 3
6 Marketing Skills-I 3
7 Personality Development and Job Skills-II Th 2
8 Personality Development and Job Skills-II Pr 2
S# COURSE CREDITS
1 Advertisement & Sales Promotion 6
2 Sales & Distribution Management 6
3 Product and Brand Management 6
4 Digital Marketing 6
5 Corporate Governance & Business Ethics 6
6 Marketing Skills -II 4
7 English and Communication Skills-III Th 2
8 English and Communication Skills-III Pr 2
S# COURSE CREDITS
1 On Job Training 36