Bachelor of Business Administration (Marketing)

To consider careers options in marketing, advertising, branding, sales and general management field.
To encompasses traditional as well as modern approaches towards marketing and enables the students to deal with real life problems in the industry.
To develop deep aspects of product marketing, advanced social media marketing, search engine marketing, business marketing operations, integrated online strategies and entrepreneurship and small business development to name a few.
To have wholesome growth and development of the student as he/ she are taught on critical thinking, in different subjects of Marketing Management, Selling Techniques, Advertising & Sales Promotion, Personality Development, Computer Skills and English & Communications skills and different aspects of Marketing Skills
To become professionals in the industry by teaching the students how to help in promoting businesses successfully and expertise in selling techniques and marketing strategies to sell company products.
On Job Training for a full semester in the industry.

S#	COURSE	CREDITS
1	PRINCIPLES OF MANAGEMENT	4
2	FINANCIAL ACCOUNTING	4
3	BUSINESS ECONOMICS	4
4	International Business	6
5	ACCOUNTING SKILLS	3
6	ENGLISH & COMMUNICATION SKILLS-I (Theory)	2
7	ENGLISH & COMMUNICATION SKILLS-I (Practical)	2
8	COMPUTER SKILLS & OFFICE ADMINISTRATION-I (Practical)	3

S#	COURSE	CREDITS
1	Organizational Behaviour	4
2	Marketing Management	4
3	Business Statistics	6
4	Legal Aspects of Business	5
5	Financial Management	5
6	Business Skills	3
7	Computer Skills & Office Administration-II (Practical)	3
8	Personality Development & Job Skills-I (Theory)	2
9	Personality Development and Job Skills-I (Practical)	2

S#	COURSE	CREDITS
1	Human Resource Management	3
2	Supply Chain Management	5
3	Production and Operation Management	5
4	Strategic Management	3
5	Management of Financial Services	4
6	Operational Skills	4
7	Research Methodology	4
8	English and Communication Skills-II (Theory)	2
9	English and Communication Skills-II (Practical)	2

S#	COURSE	CREDITS
1	Consumer Behaviour	5
2	Retail Management	6
3	Services Marketing	6
4	Rural Marketing	5
5	Entrepreneurship Skills & Applications	3
6	Marketing Skills-I	3
7	Personality Development and Job Skills-II (Theory)	2
8	Personality Development and Job Skills-II (Practical)	2

S#	COURSE	CREDITS
1	Advertisement & Sales Promotion	6
2	Sales & Distribution Management	6
3	Product and Brand Management	6
4	Digital Marketing	6
5	Corporate Governance & Business Ethics	6
6	Marketing Skills -II	4
7	English and Communication Skills-III (Theory)	2
8	English and Communication Skills-III (Practical)	2

S#	COURSE	CREDITS
1	On Job Training	36