BBA (Services- Customer Relationship Management -Wil)

Training and up-skilling workforce for industrial requirement.
Teach foundational concepts, like finance and marketing to provide a core understanding of business and marketing-related fields.
The Program is designed to provide flexibility of study and modular curriculum, with multiple entry-exit options and comprises 6 certificate courses. Successful completion of all 6 certificates will lead to the award of a degree
The Program is designed to provide flexibility of study and modular curriculum, with multiple entry-exit options and comprises 6 certificate courses. Successful completion of all 6 certificates will lead to the award of a degree.

S#	COURSE (Certificate in Marketing Management)	Theory Credit	Practical Credit	Total Credit
1	Principles of Management	2	3	5
2	Marketing Management	3	3	6
3	English & Communication Skills-I	3	2	5
4	OJT – I	0	9	9
Total Credits		8	17	25

S#	COURSE (Certificate in CRM & Strategic Management)	Theory Credit	Practical Credit	Total Credit
1	Introduction to CRM	2	3	5
2	Strategic Management	3	3	6
3	Personality Development & Job Skills-I	3	2	5
4	OJT – II	0	9	9
Total Credits		8	17	25

S#	COURSE (Certificate in CRM & Consumer Behaviour Studies)	Theory Credit	Practical Credit	Total Credit
1	CRM - Techniques and Metrics	3	3	6
2	Consumer Behaviour	3	3	6
3	Advertisement & Sales Promotion	3	0	3
4	Computer Skills & Office Administration-I	3	2	5
5	OJT – III	0	10	10
Total Credits		12	18	30

S#	COURSE (Certificate in Services Management & Operations Management)	Theory Credit	Practical Credit	Total Credit
1	Services Marketing	3	3	6
2	Production and Operation Management	3	3	6
3	Sales & Distribution Management	3	0	3
4	Computer Skills & Office Administration-I	3	2	5
5	OJT – III	0	10	10
Total Credits		12	18	30

S#	COURSE (Certificate in Retail Management & SCM)	Theory Credit	Practical Credit	Total Credit
1	Retail Management	3	3	6
2	Supply Chain Management	3	3	6
3	Personality Development & Job Skills-II	3	2	5
4	Entrepreneurship Skills & Applications	3	0	3
5	Product and Brand Management	2	3	5
6	OJT – V	0	10	10
Total Credits		14	21	35

S#	COURSE (Certificate in MFS)	Theory Credit	Practical Credit	Total Credit
1	Management of Financial Services	3	3	6
2	Rural Marketing	3	3	6
3	Digital Marketing	3	0	3
4	Computer Skills & Office Administration-II	3	2	5
5	English & Communication Skills-III	3	2	5
6	OJT – VI	0	10	10
Total Credits		15	20	35