Certificate Course in Social Media Marketing


This course provides the fundamental knowledge in social media and online marketing strategies. Social media marketing refers to the process of gaining traffic or attention through social media sites. The training will help participants improve the visibility of websites and improve website traffic with proper use of Social Media, email marketing and mobile marketing.

Program Objective

The Social Media Marketing (SMM) course aims to provide students essential knowledge in social media campaigning and online marketing campaigning to boost their career in the digital marketing field. By the end of this course, participants will have learned all about:

  • Social Media basics
  • Facebook, twitter, YouTube, Pinterest, LinkedIn campaign planning
  • Email marketing, mobile marketing campaign planning
  • Online media planning

Program Features

  • Audio video lectures by industry expert
  • Industry specific training curriculum
  • Online Faculty for query solving

Course Audience

The SMM course can be pursued by professionals looking to learn the basics of social media marketing and improve website visibility and website traffic. The course is well suited for:

  • Fresh graduates
  • Entrepreneurs
  • Online marketers
  • Marketing professionals
  • Bloggers
  • Copywriters & content writers


Any under graduate/graduate/post graduate

Course Duration

1 Month

Course Fees/ Price (In INR):


Course Structure

No. Topics
1 Introduction to Digital Marketing
Introduction to digital marketing
2 Careers in Digital Marketing
Digital marketing career
Career Opportunities in Digital Marketing
Career Prospects for BMS Students in Digital Marketing
Career Opportunities for MBAs in Digital Marketing
Careers in web analytics
New Careers in Digital Marketing
Link Building Skills
3 Freelancing on the web
How freelancing on the web works?
Freelance Program
4 Introduction to SMO
Introduction to social media
SMO Campaign Planning
5 Facebook
Facebook Marketing
Fanpage management
Facebook insights
Facebook Ads Detailed Dive HD
6 Twitter
Twitter Marketing
7 YouTube
YouTube Partner Program (YouTube Analytics)
YouTube Partner Program (Annotations)
YouTube Partner Program (Metadata Optimization)
YouTube Partner Program (Thumbnail Optimization)
YouTube Walkthrough
8 Pinterest
What is Pinterest?
9 LinkedIn
LinkedIn Ads HD
10 Miscellaneous
 How to do social media link building
Online Reputation Management (PR & Article Submission)
11 Email marketing
email marketing tips
How to avoid spam emails?
How to do bulk emails?
12 Mobile Marketing
mobile marketing part 1
mobile marketing part 2
Tips on How to do Mobile Marketing
13 Online Media Planning
What is Online Media Planning?
14 Project based on course contents